Introduction The 2023 Hollywood strikes were the longest and most consequential labor action the entertainment industry had seen in decades. The Writers Guild of America walked out in May; SAG-AFTRA joined in July. Together, they shut down the production of scripted film and television for 148 days. The core issues were familiar ones — residuals, minimum staffing — but the new and defining issue was AI. What the writers and actors were fighting about, at its core, was whether

AI is revolutionizing media, public affairs, and marketing by enhancing content creation, audience engagement, and predictive analytics.